Most don't read copy, they skim it. Bullet points are important in copywriting because they make information faster to read, easier to understand, and more persuasive. Most people don't read every word on a webpage or advertisement. Bullet points help them find the information they're looking for in seconds.
Here a basic formula for bullet points: It ________ so _________
You put a feature in the first blank and its benefit in the second blank. An example in a car would be, "It has self-driving, you can relax instead of worrying about the road and traffic". Some more examples would be
- It saves you time so you can focus on what matters most.
- It keeps your belongings organized so everything is easy to find.
- It works in seconds so you don't have to wait.
- It lasts all day so you can use it with confidence.
- It fits comfortably so you can wear it for hours.
- It charges quickly so you're always ready to go.
- It keeps drinks cold so they're refreshing from the first sip to the last.
- It keeps meals hot so they're ready whenever you are.
- It folds flat so it stores almost anywhere.
- It weighs less so it's easy to carry.
- It resists water so you don't have to worry about the weather.
- It protects your valuables so they stay safe every day.
- It cleans effortlessly so you spend less time scrubbing.
- It removes stubborn stains so your clothes look like new.
- It cushions every step so your feet stay comfortable all day.
- It reduces noise so you can focus without distractions.
- It supports your back so you stay comfortable longer.
- It stretches with you so every movement feels natural.
- It locks securely so you can travel with peace of mind.
- It installs in minutes so you can start using it right away.
- It simplifies your routine so your mornings run more smoothly.
- It automates repetitive tasks so you get more done in less time.
- It protects your skin so it stays healthy and hydrated.
- It cools quickly so you stay comfortable even on hot days.
- It warms evenly so every room feels cozy.
- It holds more so you make fewer trips.
- It grips firmly so you stay in control.
- It adjusts easily so you get the perfect fit every time.
- It dries fast so it's ready when you need it again.
- It filters impurities so every sip tastes cleaner.
- It reduces clutter so your space feels more organized.
- It glides smoothly so every use feels effortless.
- It stays sharp so every cut is clean and precise.
- It absorbs impact so your joints feel less strain.
- It blocks harmful UV rays so you can enjoy the outdoors longer.
- It withstands daily wear so it looks newer for longer.
- It stores securely so your essentials are always protected.
- It brightens every room so your home feels more inviting.
- It pairs instantly so setup is quick and hassle-free.
- It seals tightly so nothing leaks during transport.
- It delivers consistent performance so you can rely on it every day.
- It supports multiple devices so everyone stays connected.
- It expands to fit your needs so you always have extra space.
- It saves energy so you spend less on utility bills.
- It stays cool to the touch so it's safer for the whole family.
- It refreshes your space so every room feels cleaner.
- It handles heavy loads so you can tackle bigger jobs with confidence.
- It helps you stay productive so you accomplish more every day.
- It looks great so your space stands out.
- It gives you peace of mind so you can enjoy every moment.
