You know how to build websites, but do you know how to build sites that work? That is, is your website set up to convert visitors into buyers. This guide will go over just that.
A funnel is the pathway a prospect follows to become a customer. It is typically segmented into top, middle, and bottom. The top of the funnel moves a potential prospect to a lead. The middle of the funnel is the lead nurturing process. The bottom of the funnel is the sales process. Building your website around your sales funnel is crucial to maximize sales. Below is an example of a basic funnel:
The image above of the funnel is the most basic type of funnel. If you visualize massive companies with lots of products, like Nike or Amazon, this is the funnel process. Someone goes to the website, they browse, they add an item to their cart, and then they checkout. This process works for large companies, since their brands are so well-known. However, this process does not typically work for smaller companies.
The reason is trust. Most people have never heard of the smaller companies and are less likely to do business with them. To get over this hurdle, it is crucial for smaller companies to really work on their funnel and add a lot of sales techniques to their funnel. One example of this is smaller companies often use content marketing. A company will offer free stuff in exchange for contact information. The company will then be able to send them content in order to build that trust, so people end up buying. For this reason, it is crucial that you build your website around your funnel and that you find a funnel that works best for you.
